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Keywords: Prescription drug coupons
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Journal Articles
Trends and effects of pharmaceutical DTCA
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2018) 12 (1): 61–70.
Published: 03 April 2018
... Pharmaceutical advertising Physician/patient relationship Prescription drug coupons The direct-to-consumer advertising (DTCA) of pharmaceutical firms has been defined as an attempt of the pharmaceutical companies to advertise or promote the information regarding prescription drugs directly to patients...
