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Keywords: Prescription only medication
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2022) 16 (1): 55–74.
Published: 11 October 2021
... that detailing is more successful when combined with DTCA. Leeflang and Wieringa (2010) applied complex time lag structure but only assessed demand as the dependent variable and still did not achieve a strong effect. Pharmaceutical advertising Prescription only medication Direct-to-consumer advertising...
