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Keywords: Prescription only medication
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Journal Articles
Smart advertising in prescription only medication; aligning it with prescriber’s or consumer’s behavior
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2022) 16 (1): 55–74.
Published: 11 October 2021
... 03 04 2021 16 08 2021 13 09 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Pharmaceutical advertising Prescription only medication Direct-to-consumer advertising (DTCA) Alike the ordinary marketing practices...
