Keywords: Price
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2022) 16 (3): 392–411.
Published: 20 April 2022
...Shih Yee Yeoh; Phaik Nie Chin Purpose This study aims to examine the possible factors affecting Malaysians’ intention to adopt new technology such as home health-care robots (HHRs) based on the extended unified theory of acceptance and use of technology (UTAUT) model. The variable price, awareness...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2020) 14 (4): 641–663.
Published: 05 October 2020
... is warranted to improve quantitative measurement instruments. Practical implications Pharmacies may attempt to influence customer behavior by minimizing unfixed costs to the consumer such as the price of goods and services and time costs. Originality/value This review highlights the need for academic...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2012) 6 (2): 124–139.
Published: 22 June 2012
...Zhiliang Zhou; Yajiong Xue; Qineng Ping Purpose This paper's aim is to investigate how Chinese consumers' purchase intention of private label drugs is associated with price advantage, appearance, store trust, manufacturer trust, and drug quality. Design/methodology/approach A survey study...

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