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Keywords: Price consciousness
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2023) 17 (4): 634–653.
Published: 05 September 2023
... consciousness and risk aversion, as well as rational factors, consisting of the level of knowledge, price consciousness and involvement in the purchase intentions. Design/methodology/approach Due to the necessity of finding the most crucial industry-specific indicators, it was decided to carry out two-stage...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2017) 11 (4): 439–454.
Published: 06 November 2017
... influence this decision, namely, participative decision-making, perceived risk and price consciousness, within the recent changes introduced in the Portuguese pharmaceutical market by new legislation. Design/methodology/approach A cross-sectional study was conducted, using a self-administered...
