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Keywords: Prices
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2015) 9 (1): 20–35.
Published: 07 April 2015
...Shelley-Ann Marion McGee Purpose – This paper aims to examine whether authorized generics (AGs) have influenced prices and market shares in markets for molecules facing generic competition in South Africa. AGs (clones), which are identical to the originator brands, offer a solution for originator...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2013) 7 (2): 104–119.
Published: 21 June 2013
...Eon van der Merwe Smit; Jhandré Bredenkamp Purpose The purpose of this paper is to examine the effects of generic medicine competition on the market share growth and pricing of originator brand medicine in the South African private pharmaceutical market. Design/methodology/approach Regression...
Journal Articles
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2009) 3 (3): 184–209.
Published: 04 September 2009
...Jennifer L. Rice Purpose The purpose of this paper is to estimate whether health maintenance organizations (HMO) physicians are more price sensitive than non‐HMO physicians in their prescribing behavior of brand‐name substitutes. Design/methodology/approach The study uses physician level data...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2009) 3 (2): 118–136.
Published: 26 June 2009
...Mariano Rojas Purpose Price becomes a main instrument for rationing pharmaceutical drugs in Central America as a consequence of pro‐market reforms implemented in the 1980s. Under market‐rationing conditions, people's access to branded drugs does depend on their purchasing power and on the vector...

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