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Keywords: Privacy protection
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2024) 18 (1): 47–66.
Published: 13 September 2023
... by incorporating novel variables, namely, health belief, health information accuracy and privacy protection. Design/methodology/approach The study proposes and tests an extended ECM perspective to predict the continuance intention (CI) of WMDs among users. By using structural equation modelling using SmartPLS...
