Keywords: Private label drug
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2012) 6 (2): 124–139.
Published: 22 June 2012
...Zhiliang Zhou; Yajiong Xue; Qineng Ping Purpose This paper's aim is to investigate how Chinese consumers' purchase intention of private label drugs is associated with price advantage, appearance, store trust, manufacturer trust, and drug quality. Design/methodology/approach A survey study...

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