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Keywords: Product management
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Journal Articles
Problematic product management: the case of flibanserin to address women’s hypoactive sexual desire disorder
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International Journal of Pharmaceutical and Healthcare Marketing (2022) 16 (3): 317–336.
Published: 08 March 2022
... (HSDD) Value orientation of flibanserin Product management Segmentation In the first month that Viagra, a drug to treat men’s sexual impotence, hit the market in 1998, nearly 600,000 male consumers purchased the drug. By contrast, in the first month that the market brand...
