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Keywords: Promotional support
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2017) 11 (1): 97–110.
Published: 03 April 2017
...Harindranath R.M.; Jayanth Jacob Purpose In pharmaceutical marketing, salespeople require promotional instruments to satisfy and retain their customers (physicians), but companies ignore the need because of the costs involved. It appears that the importance of promotional support is understood...
