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Keywords: Public policy
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2024) 18 (2): 325–349.
Published: 01 January 2024
... major clusters where much of the research has concentrated in this area. Rohan Kar can be contacted at: phd22rohank@iima.ac.in 12 12 2022 21 06 2023 08 12 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Public...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2017) 11 (2): 198–210.
Published: 05 June 2017
... spend a year, including 45 per cent of all US drug spend (Boot, 2016). MCM provides the context to explore many of the societal and public policy issues laid out by the authors of this special issue on vulnerable health-care populations: Vulnerability of disadvantaged health-care...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2016) 10 (2): 130–147.
Published: 06 June 2016
... is not a predictor. Implications for marketers and public policy are provided. Originality/value While this research informs public policy, it is especially useful for marketers and advertisers of dietary supplements. 15 06 2015 30 11 2015 11 01 2016 © Emerald Group Publishing Limited 2016...
