...Naveen Kumar R.; Janani M.; Pavithra R.; Murali S. Purpose This study aims to examine how blockchain-enabled supply chain visibility ( SCV ) influences consumer trust, perceived authenticity and purchase intentions in regulated pharmaceutical markets, highlighting the mechanisms through which...

...Chiao-Chen Chang Purpose This study aims to investigate the influence of short-form videos on consumers’ purchase intentions toward medical aesthetic products, focusing on how informational value, interactivity, credibility and visual appeal affect perceived value. Design/methodology/approach...

... risk and purchase intention. Design/methodology/approach The study was conducted among a sample of 800 consumers in India who are familiar with online e-commerce. To ensure the homogeneity of the sample and hence the generalizations of results, inclusion criteria were set as not to include...

...Pankaj Misra Purpose This study aims to examine consumer purchase behavior towards E-pharmacy from a consumption value perspective. For this purpose, the influence of consumption values on consumer purchase intention is evaluated. Further, the role of consumer involvement in online purchase setup...

...Shihyu Chou; Chi-Wen Chen; Zi-Ling Shen Purpose This study aims to explore how consumers’ purchase intentions concerning dietary supplements are affected by two pivotal factors: pharmacist professionalism and celebrity endorser attractiveness. In addition, this study investigates the moderating...

... analysis result that trust has no moderating effect between usage attitudes and purchase intentions. Originality/value This study examines the understanding of customers’ attitude toward using and intention to purchase spillover-effect in health insurance, by integrating the extended TAM theory...

...Hani Al-Dmour; Sheeraz Al-Qawasmi; Rand Al-Dmour; Eatedal Basheer Amin Purpose This study aims to examine and validate the role of electronic word of mouth (eWOM), a mediating factor between the marketing mix elements (product, price, place and promotion) and women's purchasing intention...

...Zhiliang Zhou; Yajiong Xue; Qineng Ping Purpose This paper's aim is to investigate how Chinese consumers' purchase intention of private label drugs is associated with price advantage, appearance, store trust, manufacturer trust, and drug quality. Design/methodology/approach A survey study...