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Keywords: Purchasing decisions
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Journal Articles
Generational contrasts in the adoption of anti-ageing cosmetics: a social influence and information search perspective
Available to PurchaseJavier A. Sánchez-Torres, Francisco-Javier Arroyo-Cañada, Ana Argila-Irurita, Jordi Campo, Rodolfo Casadiego-Alzate
International Journal of Pharmaceutical and Healthcare Marketing 1–18.
Published: 21 November 2025
... © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Anti-ageing products Social influence Social media Consumer behaviour Digital marketing Purchasing decisions Over recent years, the consumption of anti-ageing products, particularly...
