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Keywords: Quantitative analysis
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Journal Articles
Demand for life insurance and the influence of consumer’s financial literacy, risk aversion and trust
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International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (4): 1142–1163.
Published: 08 May 2025
... results follow in Section 4. Section 5 summarizes this study’s contribution and outlines further research. Insurance Life insurance demand Financial literacy Risk aversion Trust Quantitative analysis Trust in the insurance sector is formed based on consumer knowledge and perceptions...
