Keywords: Random utility theory
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2024) 18 (1): 122–147.
Published: 02 November 2023
... increased the hospital’s cost as well. In Asia, Malaysia has one of the highest inflations for in medical costs (Ang, 2019). Health care Stated preferences Discrete choice Endoscope Cross-contamination Random utility theory Infection and cross-contamination have been significant...

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