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Keywords: Relational marketing
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2018) 12 (4): 447–462.
Published: 15 October 2018
... the consumer or relational marketing (Doucette and McDonough, 2002 ; Feletto et al., 2010). The study of the digital presence in the pharmaceutical sector, also known as Pharmacy 2.0, is understood as the use of digital media for two-way communication and the exchange of knowledge between...
