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1-8 of 8
Keywords: Relationship marketing
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Journal Articles
Effect of relationship marketing on hospital loyalty: the mediating role of patient satisfaction
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2022) 16 (3): 337–353.
Published: 05 April 2022
... performance: role of religio-centric relational marketing strategy ”, Journal of Relationship Marketing , Vol. 19 No. 1 , pp. 52 - 74 , doi: 10.1080/15332667.2019.1664869 . Nakip , M. and Ozciftci , V. (2015), “ Relatıonshıp marketıng and patıent satısfactıon in medıcal servıces...
Journal Articles
Connecting the vital link nodes to superior value creation in private health-care marketing in Ghana: a relationship marketing paradigm
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2021) 15 (1): 155–172.
Published: 11 November 2020
...Peter Anabila Purpose This study aims to explore the utility of relationship marketing (RM) practices in achieving customer loyalty (CL) via customer satisfaction (CS) as the mediator. Design/methodology/approach A convenience sampling of 592 customers of private hospitals was used to generate...
Journal Articles
Patients’ intent to revisit with trust as the mediating role: lessons from Penang Malaysia
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International Journal of Pharmaceutical and Healthcare Marketing (2019) 13 (2): 140–159.
Published: 07 June 2019
...Salmi Mohd Isa; Grace Sze Sze Lim; Phaik Nie Chin Purpose This study aims to examine hospital image, perceived medical quality, relationship marketing and word-of-mouth as the determinants of patients’ intent to revisit private hospitals in Penang, based on the theory of planned behaviour...
Journal Articles
Building pharmaceutical relationship marketing and social media impact: An empirical analysis
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International Journal of Pharmaceutical and Healthcare Marketing (2018) 12 (2): 198–230.
Published: 29 June 2018
... relationship marketing (PRM) tactics within the social media environment will influence the ranking of the alternative course of actions. Design/methodology/approach This paper used AHP-based questionnaire survey to evaluate the relative importance of factors accounting for PRM and the impact of social...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2013) 7 (1)
Published: 29 March 2013
...Fadi M. Alkhateeb; Minh-Nguyen Do © Emerald Group Publishing Limited 2013 --> Healthcare marketing Pharmaceutical industry Relationship marketing Healthcare Relationship Marketing: Strategy, Design, and Measurement Article Type: Book review From: International...
Journal Articles
The impact of relationship quality on client's loyalty: An application in the parapharmaceutical industry
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International Journal of Pharmaceutical and Healthcare Marketing (2010) 4 (2): 137–156.
Published: 29 June 2010
... through the investigation of its behavioral dimension exclusively, in a new sector of application. We will hereafter justify the positive influence of each antecedent of relationship quality on relationship quality. Pharmaceuticals industry Relationship marketing Customer loyalty...
Journal Articles
Category captain management: an idea whose time has come in the pharmaceutical industry?
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International Journal of Pharmaceutical and Healthcare Marketing (2010) 4 (2): 157–174.
Published: 29 June 2010
... to believe that the drug might be useful for an indication not approved by the FDA. This situation is particularly current with cancer drugs (Berenson, 2008). © Emerald Group Publishing Limited 2010 Pharmaceuticals industry Relationship marketing Health services sector Marketing strategy...
Journal Articles
Senior services: exploring nursing home services for community‐based seniors
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International Journal of Pharmaceutical and Healthcare Marketing (2007) 1 (4): 304–317.
Published: 27 November 2007
... these services, but homes with nurse's aide slack were less likely to offer these services. Research limitations/implications The findings support the theoretical propositions that CBS service provision is guided by both customer lifetime value principles and the tenets of relationship marketing. The purpose...
