Keywords: Research and development
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Journal Articles
Journal Articles
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2010) 4 (2): 175–190.
Published: 29 June 2010
... years; trends of investment in research and development; and the pipeline of new drug products of pharmaceutical companies. Findings While the new molecular entity (NME) approval rate has not improved over previous years, innovators have been aggressively pursuing the radical innovation process...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2009) 3 (1): 74–83.
Published: 03 April 2009
... individual issues and yielded six key perceived “pressure points” in the coming years. Pharmaceuticals industry Drugs Research and development In the next few years, pharmaceutical executives worldwide will face a number of difficult issues ranging from a changing political environment...

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