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Keywords: Retailer–supplier partnerships
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Journal Articles
Ehsan Gilani, Seyed Hossein Hosseini, Seyedehfatemeh Golrizgashti, Alireza Irajpour, Sondoss Elsawah
International Journal of Pharmaceutical and Healthcare Marketing (2025)
Published: 23 September 2025
...Ehsan Gilani; Seyed Hossein Hosseini; Seyedehfatemeh Golrizgashti; Alireza Irajpour; Sondoss Elsawah Purpose This study aims to investigate the impact of retailer–supplier partnerships ( RSP ), a crucial type of supply chain-related strategic alliance, in mitigating the bullwhip effect ( BWE...
