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Keywords: Return on investment
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Journal Articles
Pharmaceutical marketing return‐on‐investment: a European perspective
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2007) 1 (2): 174–189.
Published: 03 July 2007
... from increasingly smaller promotional budgets, there are a few critical decision areas that, if addressed appropriately, can help to deliver better return on investment (ROI). This commentary paper aims to provide a summary of what was discussed. Design/methodology/approach Given access...
