...–60 years residing in various major cities across Indonesia. Findings This study’s findings indicate that the demand for life insurance in Indonesia is significantly influenced by the level of financial literacy, risk aversion and the degree of trust among consumers and key institutions. Finally...

... consciousness and risk aversion, as well as rational factors, consisting of the level of knowledge, price consciousness and involvement in the purchase intentions. Design/methodology/approach Due to the necessity of finding the most crucial industry-specific indicators, it was decided to carry out two-stage...