...Wenqing Zhao; Yan Jin; Elise Karinshak Purpose This study aims to examine the effects of risk disclosure and call to action (i.e. encouraging individuals to consult a health provider before they make any purchase decision) on young adults’ cognitive and behavioral responses to dietary supplement...

...Ilwoo Ju Purpose The purpose of the study was to examine the effects of prescription drug advertising health risk disclosure prominence and the mediating role of introspective message attention. Design/methodology/approach An experiment was conducted to test varying levels of health risk...