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Keywords: Sales force automation (SFA)
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2025)
Published: 14 October 2025
...Kaouther Jridi; Eslem Jendoubi; Hana Abidi Purpose The purpose of this study is to explore the relationship between sales force automation ( SFA ) and client loyalty, addressing a critical gap in the field. By examining key variables influencing this correlation, this study emphasizes the role...
