... snowball sampling. For the quantitative phase PLS-SEM was applied on 215 responses to measure the relationship between salesforce technology adoption, physician–salesperson interaction effectiveness, field sales process effectiveness and sales performance along with moderating role of education level...

... Publishing Limited 2012 Driver analysis Over‐the‐counter market Regression Time series analysis Shapley value regression Advertising Pharmaceutical products Sales performance The pharmaceutical market can be divided into drugs, that can be bought without prescription, so‐called OTC...

... industry Drug exclusivity Advertising effectiveness Sales performance The United States of America is one of the few countries in the world where pharmaceutical companies are allowed to advertise directly to consumers for drugs that are only available to them through prescriptions. Expenditures...

...Annette Ryerson Purpose To date, a general self‐efficacy concept has been the standard model for prediction of sales performance, and there has yet to be a published study that combines the three variables: sales performance, self‐efficacy, and sales communication behaviors. It is proposed...