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Keywords: Sales process
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Journal Articles
What helps in enhancing pharma sales? Interplay between technology and human interaction
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2026) 20 (2): 311–329.
Published: 08 September 2025
...Shubhendra Singh Parihar; Sudhir Rana; Om Jee Gupta; Ved Srivastava Purpose The purpose of this study is to explore the influence of information technology ( IT ) in revolutionizing sales processes within the pharmaceutical industry. This study explores the IT adaptability of salesforce...
