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Keywords: Salesforce effectiveness
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Journal Articles
What helps in enhancing pharma sales? Interplay between technology and human interaction
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International Journal of Pharmaceutical and Healthcare Marketing (2026) 20 (2): 311–329.
Published: 08 September 2025
... advancements to achieve optimal sales outcomes in the pharmaceutical industry. With the rapid advancement of IT, sales representatives in the pharmaceutical industry are leveraging various technological tools and platforms to enhance salesforce effectiveness. Corresponding author Sudhir Rana...
