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Keywords: Scale development
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (3): 508–529.
Published: 24 December 2024
... analytics (TF-IDF) to analyse customer-generated data to identify factors measuring maternity hospital servicescape (MATSCAPE). The factors were further validated using structural equation modeling on R studio (SEMinR) for scale development. Findings The results show that the MATSCAPE scale consists...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2022) 16 (2): 243–259.
Published: 27 January 2022
...-use rights only Scale development Medical tourism Public attitude Health-care tourism Public In the last two decades, there has been an increasing shift in medical tourism from developed countries to developing countries (Drinkert and Singh, 2017 ; Herrick, 2007 ; Fetscherin...
