...Enav Friedmann Purpose A Viagra-inspired drug, flibanserin, was marketed to treat women’s hypoactive sexual desire disorder (HSDD). This paper aims to explore the value orientation of flibanserin as a treatment for female’s HSDD among different consumer segments. Design...

... was conducted. Then, hierarchical and non-hierarchical cluster analyses and a series of chi-squared tests were run with the aim of segmenting patients’ emotional response. Findings Respondents show different levels of satisfaction and a different emotional status based on the private or public nature...

.... Grouping of older Americans into four segments based on aging characteristics and life events circumstances was achieved by means of cluster analysis. Findings – The research presented in this paper shows major differences in the way older consumers respond to various marketing offerings...

...) to segment physicians into heavy, medium, or light prescriber categories. 7. Number of patients seen per week: The variable holds across all therapeutic categories, not just in the category that is the subject of this study. It has a mean of approximately 96 and a standard deviation...