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Keywords: Self-medication
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2025)
Published: 02 October 2025
...Nahid Ansari; Abhishek Dadhich; Puneeta Ajmera Purpose This study aims to investigate the pharmaceutical purchase behavior of consumers for self-medication ( SM ) purposes using the theoretical framework provided by the Engel, Blackwell and Miniard model of consumer decision-making, with a focus...
Includes: Supplementary data
