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Keywords: Selling
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Journal Articles
Pharmaceutical sales performance: A proposed study measuring behavioral aspects of self‐efficacy as compared to general self‐efficacy
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2008) 2 (3): 181–194.
Published: 05 September 2008
..., and rewarding, in order to better predict sales performance and corporate success. Owing to the consistency of the job requirements, the level of sales call intensity and the professional selling nature of the position, it was felt that a survey utilizing pharmaceutical sales representatives would prove...
