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Keywords: Senior health
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2017) 11 (2): 117–132.
Published: 05 June 2017
... individuals in the social context potentially contribute to errors in decision-making at each step. To notice an event and perceive it as an emergency (Steps 1 and 2 in Latené and Darley’s model), the bystander needs to perceive the event as significant and threatening. In the case of senior health and other...
