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Keywords: Seniors
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2013) 7 (2): 142–159.
Published: 21 June 2013
...Sameer Deshpande; Samia Chreim; Roberto Bello; Terry Ross Evashkevich Purpose The purpose of this paper is to explore relationships that seniors (aged 55 and above) experience with prescription pharmaceutical brands, thus attending to situations where consumers have limited control over brand...
