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Journal Articles
Impact of communication dyads on health-care service experience in Ayurveda
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International Journal of Pharmaceutical and Healthcare Marketing (2020) 14 (4): 607–621.
Published: 22 September 2020
...P. Suhail; Y. Srinivasulu Purpose This paper aims to understand whether the perceptions of the patient’s in the health-care service experience differs in the Ayurveda, and to examine the impact of three critical communication dyads on the patient service experiences in Ayurveda health-care sector...
