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1-4 of 4
Keywords: Servicescape
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Journal Articles
Davood Ghorbanzadeh, Nisreen M. Saleh, Hitmi Khalifa Alhitmi, Teddy Chandra, Kottala Sri Yogi, Nazira Ravshanova
International Journal of Pharmaceutical and Healthcare Marketing 1–25.
Published: 15 September 2026
... 2026 © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Emotional satisfaction Service quality Servicescape Clinic love Clinic image Positive word-of-mouth S–O–R framework Dental clinics What if emotions could transform the way...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (3): 508–529.
Published: 24 December 2024
...Manik Batra; Obaidur Rahman; Yuganshu S. Tickoo Purpose Drawing on trait activation theory, this study aims to develop a servicescape assessment scale, MATSCAPE, specifically designed for Indian maternity hospitals to reflect the unique psychographic characteristics and expectations of Indian...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2024) 18 (2): 169–197.
Published: 27 November 2023
...Manik Batra; Udita Taneja Purpose Based on the stimuli-organism-response model and relationship marketing theory, the effect of different dimensions of Servicescape (Ambience, Cleanliness, Functionality, Spatial Layout, Employee Service Quality) on Customer Satisfaction and Behavioral Intention...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2021) 15 (4): 617–632.
Published: 09 September 2021
...Manik Batra; Udita Taneja Purpose Emotions have been extensively studied in hedonic service sectors but not in utilitarian service sectors. This study aims to address this gap by examining how hospitals’ Servicescape influences the Emotional Satisfaction of their customers, their perception...
