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Keywords: Skills enhancement
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Journal Articles
Enhancing employee performance of health-care institutions through the artificial intelligence adoption
Available to PurchaseDavood Ghorbanzadeh, Hitmi Khalifa Alhitmi, Shahzad Ahmad Khan, Teddy Chandra, Mohammad Haroun Sharairi, KDV Prasad
International Journal of Pharmaceutical and Healthcare Marketing (2025)
Published: 30 September 2025
... and robotic process automation, and employee performance in Iran’s health-care institutions, specifically analyzing the mediating effects of perceived ease of use, innovative work behavior and skills enhancement. This study offers empirical insights from Iran, a context characterized by developmental...
