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Keywords: Social media influencers
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Journal Articles
Periods, platforms and purchase: the role of social media influencers in shaping menstrual product choices
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing 1–16.
Published: 11 November 2025
...Mita Mehta; Priti Saxena; Nehal Thakuria; Sana Moid Purpose This study aims to investigate how social media influencers shape consumer behaviour, perceptions and purchasing decisions among young female consumers. Design/methodology/approach This study used a qualitative research design using...
