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Keywords: Social media platforms
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Journal Articles
Walter Macêdo de Assis, Flavia Meneguelli Ribeiro Setubal, Marcelo Moll Brandão, Bruno Vilela, Maria Clara de Oliveira Leite
International Journal of Pharmaceutical and Healthcare Marketing 1–18.
Published: 30 January 2026
... medical information. Originality/value This study contributes to the literature by demonstrating how specific communicational strategies on social media platforms influence engagement dynamics in the healthcare context, offering insights for practitioners seeking to build stronger relationships...
