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Journal Articles
Identifying key drivers of supply chain resilience in Indian pharmaceutical industry for enhanced export performance
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (3): 853–873.
Published: 06 February 2025
... and development (R&D), procurement and sourcing, manufacturing, distribution and reverse logistics factors. It collects Likert scale feedback from stakeholders and probes interrelationships among them in achieving the enhanced export performance of India’s pharmaceutical sector. Findings The results...
