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Keywords: South Africa
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing 1–20.
Published: 25 December 2025
...Nobulelo Rixongile Ngobeni; Melissa Zulu; Asphat Muposhi Purpose The social construction of “beautiful” hair has been a contested terrain between Afrocentric and Eurocentric ideals. This study examines the extent to which young black female consumers in South Africa (dis)identify with SheaMoisture...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2013) 7 (2): 104–119.
Published: 21 June 2013
... and end‐users to develop generic alternatives as trusted brands in their own right. Originality/value This study quantitatively assesses the effect that generic medicine competition exerts on the market share of originator medicines in South Africa. © Emerald Group Publishing Limited 2013...
