Keywords: Spillover-effect
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2023) 17 (1): 38–54.
Published: 02 March 2023
...Chen-Ying Lee Purpose Wearable technology and mobile commerce have significant applications for both enterprises and customers, but few studies explore purchase behavior regarding wearable technology combined mobile device with the spillover-effect health insurance. The purpose of this study...

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