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1-2 of 2
Keywords: Stakeholder analysis
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2008) 2 (1): 63–75.
Published: 04 April 2008
... organizations pondering the issue of how to cope with a large number of objectives, on the one hand, and many target audiences, on the other hand, may find this framework useful. Cancer Integrated marketing communications Stakeholder analysis Corporate identity Israel © Emerald Group Publishing...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2007) 1 (1): 12–26.
Published: 10 April 2007
..., 1998) which outlined the government's ten‐year vision for the modernization of the UK health service. Stakeholder analysis Partnership Health services Suppliers Public health United Kingdom Interviewees from the hospital and purchasing authority made statements regarding...
