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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2024) 18 (1): 122–147.
Published: 02 November 2023
.../methodology/approach A discrete choice experiment survey was administered to 166 respondents in Penang, Malaysia. Participants were asked to make hypothetical choices and estimate their preference for endoscopes. The multinomial logit model was used to estimate the assumptions based on the stated preference...
