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Keywords: Subjective norms
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Journal Articles
Attitude and behavior towards chatbots: case of the beauty care industry
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (1): 51–74.
Published: 10 October 2024
... Perceived ease of use, perceived usefulness and subjective norms are significant influencers of the attitude toward chatbot. Perceived risk was not found to be influencing behavioral intention to use chatbot, and personality does not moderate the relationship between perceived ease of use and attitude...
Journal Articles
Into the Shark tank: an exploratory analysis of pharmapreneurial motivation and intention in Jordan
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2023) 17 (4): 517–538.
Published: 29 August 2023
... (in Jordan and elsewhere), there are eight primary career alternatives: Jusuf Zeqiri is the corresponding author and can be contacted at: j.zekiri@seeu.edu.mk Behavioral control Subjective norms Attitude on self-employment Gender COVID-19 Entrepreneurship broadly defined as: Any...
