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Keywords: Substantive validity
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2017) 11 (1): 97–110.
Published: 03 April 2017
... by in-depth interviews to create items for the construct “promotional support”. Substantive validity is performed for identification of items measuring the construct. To initially validate the measures, a vignette study is performed. Formative index development procedure is followed. Data from a sample of 124...
