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Keywords: Supplement
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Journal Articles
Gut health goes viral: analyzing influencer advertising for dietary supplements on TikTok
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing 1–23.
Published: 12 June 2026
...Sun Young Park; Jaejin Lee; Braidyn Suzanne Lazenby Purpose The purpose of this study is to characterize how TikTok influencers promote gut-health dietary supplements, focusing on message framing, creator credibility, policy-relevant disclosures and engagement patterns. Design/methodology...
