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1-5 of 5
Keywords: Supply chain
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Journal Articles
An intelligent decision-making system integrating fuzzy logic and machine learning for pharmaceutical closed-loop supply chain and production planning in an uncertain environment
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing 1–21.
Published: 08 April 2026
...Mamta Keswani Purpose This paper aims to propose a novel decision-making framework that integrates fuzzy logic with machine learning to tackle uncertainties in supply chain management and production planning. The focus is on optimizing inventory levels, balancing supply and demand and achieving...
Journal Articles
Ehsan Gilani, Seyed Hossein Hosseini, Seyedehfatemeh Golrizgashti, Alireza Irajpour, Sondoss Elsawah
International Journal of Pharmaceutical and Healthcare Marketing (2025)
Published: 23 September 2025
...Ehsan Gilani; Seyed Hossein Hosseini; Seyedehfatemeh Golrizgashti; Alireza Irajpour; Sondoss Elsawah Purpose This study aims to investigate the impact of retailer–supplier partnerships ( RSP ), a crucial type of supply chain-related strategic alliance, in mitigating the bullwhip effect ( BWE...
Journal Articles
Analysis of issues of generic medicine supply chain using fuzzy AHP: a Pilot study of Indian public drug distribution scheme
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2021) 15 (1): 18–42.
Published: 31 December 2020
...Shweta; Dinesh Kumar Purpose Integrated supply chain in pharmaceutical industry requires organized planning and modeling of each strategic element of pharmaceutical supply chain (PSC). The aim is to coordinate each activity of PSC and design a robust strategy to make the system hassle-free. Each...
Journal Articles
Antecedents to buyer-supplier coordination in the pharmaceutical supply chain
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International Journal of Pharmaceutical and Healthcare Marketing (2020) 14 (2): 289–303.
Published: 08 April 2020
...Thanigavelan Jambulingam; Ravi Kathuria Purpose The purpose of this study is to understand the antecedents that influence supply chain coordination in the pharmaceutical supply chain using the transaction cost analysis framework. Design/methodology/approach Data from 156 retail pharmacies...
Journal Articles
Co-creating value with suppliers: a conceptual framework
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International Journal of Pharmaceutical and Healthcare Marketing (2019) 13 (2): 213–227.
Published: 07 May 2019
... managers Innovation Value co-creation Supply chain Dynamic capabilities Capabilities also unfold to different categories in nature. This categorization consists of static, dynamic and creative capabilities. The present study particularly discusses the dynamic capability concept. Dynamic...
