...Geetha Krishnan; Raghuram J.N.V. Purpose The study aims to examine diabetic patients’ switching intentions toward self-monitoring blood glucose devices, incorporating perceived usefulness and perceived ease of use, with switching cost as a moderator. Design/methodology/approach A self...

... with different price sensitivities. This heterogeneity explains the increase in the brand price after generic entry. We identify consumers’ switching costs between generic and brand drugs, as well as among different generics. From the policy simulation, we find that except the closure of Medicare donut hole, all...