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Keywords: System dynamics
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Journal Articles
Ehsan Gilani, Seyed Hossein Hosseini, Seyedehfatemeh Golrizgashti, Alireza Irajpour, Sondoss Elsawah
International Journal of Pharmaceutical and Healthcare Marketing (2025)
Published: 23 September 2025
.../approach A system dynamics ( SD ) simulation model is developed to investigate the effectiveness of RSPs in enhancing the overall PSC performance. To do so, a PSC case study is used to conceptualise and develop the simulation model, with FOC used as the primary marketing promotion tool in capillary...
