Keywords: Technology acceptance model
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing 1–23.
Published: 04 September 2026
... efficiency and real-time information. Grounded in the technology acceptance model ( TAM ), the study extends prior research by linking ERP usability and functional capabilities directly to decision-making outcomes rather than focusing solely on technology adoption. Design/methodology/approach...
Journal Articles
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (1): 51–74.
Published: 10 October 2024
...Sara Dassouli; Harit Satt; Nissrine Senhaji Purpose This paper aims to provide a model that expands the technology acceptance model (TAM) by identifying aspects that influence consumers’ attitude and behavioral intention toward chatbots in the beauty care industry. Design/methodology/approach...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2023) 17 (4): 405–428.
Published: 15 September 2023
... internet users to use PHR and create a modified technology acceptance model (TAM) for eHealth. Design/methodology/approach Multivariate statistical analysis was performed on a total of 216 responses using the partial least square technique based on the cross-sectional survey among Malaysian internet...
Journal Articles

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