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Keywords: Technology adoption
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (4): 1115–1141.
Published: 21 April 2025
...@ucm.es 21 10 2024 18 12 2024 18 02 2025 18 03 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Apps Telemedicine Mobile health Health-care safety Tourism Technology adoption Although well researched...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (3): 794–828.
Published: 04 February 2025
... et al., 2013 ; Dam et al., 2018). This review focuses on M-health application for health behavior change, particularly in common areas like diet, fitness, medication adherence and smoking cessation, exploring technology adoption and its three phases: pre-adoption (intention...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2021) 15 (4): 598–616.
Published: 06 September 2021
... help policymakers and service providers in crafting their strategy for promoting the adoption of digital health consultation. Technology adoption UTAUT2 COVID-19 Digital health consultation The digital health consultation is considered a disruptive innovation in the context of the health...
