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Keywords: The USA
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Journal Articles
Why brand drugs priced higher than generic equivalents
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2015) 9 (1): 3–19.
Published: 07 April 2015
... and health insurance companies. © Emerald Group Publishing Limited 2015 Brand drug prices Consumer utility Generic competition Nested logit model Pharmaceutical drugs The USA The purpose of this paper is to determine why brand-drug prices do not fall to compete with generics when...
